Information Age: Non traditional now traditional communication and marketing (eBay, Facebook, MySpace etc.)

Brian Siegel
Information Age

Internet; a personal connection

With the rise of facebook, myspace, eBay, gaming, blogs, and many other online communities, the internet has carved many niches to link not only businesses to consumers, but people to people, and themselves. It is flattening out the world, increasing the speed of information, and allowing a channel to communicate rapidly anytime and anywhere. Email is becoming the traditional form of communication, and breaking society away from snail mail, as well as the past forms of communication such as phone and in person. This increases issues related to online ordering, “google’ing”, searching, and communication, security (online predators, hackers, viruses, banking, privacy, and homeland security). The internet can be used as an instrument for good or evil. It’s difficult to tame such a large amoeba-like beast. It changes the face of advertising, the education system, measurement, and many other channels of information gathering, allowing more efficient access. It’s also assisted in creating more jobs for programming, graphic design, working from home, and many other niches. Technology is a tool that will need more security enhancements, and I feel will become a more increasingly target of political debates due to the recent rise with issues pertaining to children, and also the rise of terror cells communicating via the internet. It’s a tool that as stated can be utilized for ethical/integrity filled actions, or lean towards a source of negative actions. It has become an increasingly more system of debate on how we should monitor, and be proactive on privacy and cultural issues. The days of going to the library and using the encyclopedias to research for papers are over. Now you can instantly search online for anything. There are websites that will even offer to research and write the paper for you. It’s like the calculator. It simplifies a process, but one should understand the fundamental actions it would take to perform the calculations with or without the calculator, just like the internet. It’s a source of media, entertainment, and any information you can imagine. You can earn degrees online, apply for jobs online, and even work online. Our world is increasingly becoming digital. We can’t sway from community. We were built to interact and jointly make impact working together in a fellowship like manner. This is where we must understand the internet is a tool, not a way of life. I think our society is dwelling too much on electronics rather than taking action in the home, family, and self actualization. The internet can actually assist with this, but all too often it is a source of relief and distraction for news, business, gaming, videos, and taking you away from reality. It will be interesting to see how the internet changes and molds more into our society, and how we adjust, change, and integrate it into our lives. As long as we drive the internet, and the internet doesn’t drive us, our culture will sustain awesome positive growth. As long as it’s a source of information and communication to enhance movements against oppressive systems such as the destruction to our environment, up to date news that we normally wouldn’t hear about such as child slavery in Asia and Africa, and use it as a tool. Just like anything we utilize, such as money, media, and business, we can use it to perform great deeds. I think it’s like how the television was introduced and made mainstream. Well, now the internet is mainstream, and we have many different and diverse users who can use it for motivating purposes, or take away meaning and like the television, let it rule their time, be brain dead, and hypnotize our time away into wasted energy. We are more connected and up to date as to what is going on across the globe, and can merge with more people and ideas than ever. It’s an all access anytime media device. Its capabilities are tremendous, and evolution influential to our socio economic, and culture/society. How it’s monitored, secured, utilized, and enhances will dictate a lot more in the near future.

Anyone can be a vendor, supplier, and store owner via eBay. It’s become more mainstream the past ten years, and people have developed loyalty and trust with the service it provides. When one says or hears eBay, one can instantaneously identify it with auctions, products, and relate the brand to selling/buying of products. Sellers and buyers are rated by the consumers/suppliers, paypal and other forms of payments utilized to relay payments. You can even chat/email the buyers. The virtual system of business and online services/products has performed well. Now that the internet is mainstream, this form of communication and business is trusted and more engaging. One can search for and purchase just about anything such as clothing music, beauty products, to a home, car, and sometimes extreme outliers such as a kidney or someone’s virginity (which addresses ethical dilemmas and relays to how flat the world is becoming, society, values, family, and how one utilizes the internets power for good or evil). One can even purchase parts for their car, boat, or even airplane. Buyers and sellers are connected globally. It is full of diverse and broad members of many backgrounds, and takes out the interaction physically of in person interaction. This can allow for minorities and others to perform with a level of equality and provide a service of high quality based on their performance, not based on subconscious discriminatory feelings. As long as a buyer is honest, has good feedback, and the bidding application is fair, one can obtain a great product at a great price. Just like traditional business, one must educate themselves and be careful on the online world. Proper bidding, false store fronts, unethical advertisements and other issues create a niche for online thievery, a channel for black market goods, underground channel for stolen goods, and fraud. The feedback and marketing of a seller can directly correlate to how successful one is with their online ventures. The better the feedback, the better the markeing/info/pics, the more success one may have. Just like a traditional store, one must provide quality customer service, quality products/services, and good follow up. One must ship quickly, provide feedback, and build a relationship.

I believe eBay should keep their fees at a minimum to maintain the growing niche they have. They have a stronghold in the market, and have such a niche, that their competition resides in traditional stores. It offers an outside option of buying and selling power. Putting this power in the hands of people, consumers, negotiating entrepreneurs, and the public allows a sense of control and choice. Of course inflation will play a part, but make sure their price and fee increases correlate directly with the socio economic times and impact with equal alignment. EBay can be addicting, and one could spend hours on there searching for just about anything. It has evolved into a mainstream phenomenon. They could even sell ad space; allow the word of mouth and the ease of use for anyone with a computer, product, and a few bucks to start their entrepreneurial venture(s). People I know sell homemade jewelry, political buttons, and I have even posted a guitar, car parts, and purchased items of interest. One can get great deals, “buy now”, and even negotiate offline with a seller, then transmit funds. It can be used to start a business, enhance, or even form partnerships and sell just about anything. Auctions can be fun, and addicting. As long as security is addressed constantly, continue the great growth they’ve encountered, please customers, maintain the great idea, and develop the technology and secure networks in place, people will join, interact, and build their business. Between 1996 and 2001, from the data/charts obtained from the HBR, their growth was astronomical.

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