Creative Chronicle
Fellow Marketeers, Brand Gurus, and Innovators:
While enjoying some evening news, the business portion shared some interesting viral marketing for a recently released movie, "Chronicle".
Three human shaped RC planes were flown around New York City to create the illusion of people flying, playing on the characters ability to fly in the movie.
This stunt was relevant, fun, and has inspired more than seven million hits on YouTube, and PR by way of articles, social media, and news coverage. Great example of leveraging something relational to the product at hand, energizing a brand based on truth (in this case, the truth is the fantasy of having the ability to fly, so 'movie truth' - a relevant emotion to the movie characters, energized by a creative initiative anyway), and sharing an experience with folks in a way that was not intrusive, speaking 'at' you, and simply entertaining.
20th Century Fox hired viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several double-takes over the New York City skyline.
Imagine walking in Central Park, or being in one of the hundreds of buildings in NYC and looking out the window to see this amazing site of the appearance of people flying - you ask what it is, why are they doing that, search for it, tell a friend, share a link, and "BAM!", success! Even if you didn't plan on seeing this movie, you're talking about it - and it is now interesting.
A great example of great marketing. No, better yet - a great example of human driven branding, entertaining, engaging viral marketing, and good ol' fun!
While enjoying some evening news, the business portion shared some interesting viral marketing for a recently released movie, "Chronicle".
Three human shaped RC planes were flown around New York City to create the illusion of people flying, playing on the characters ability to fly in the movie.
This stunt was relevant, fun, and has inspired more than seven million hits on YouTube, and PR by way of articles, social media, and news coverage. Great example of leveraging something relational to the product at hand, energizing a brand based on truth (in this case, the truth is the fantasy of having the ability to fly, so 'movie truth' - a relevant emotion to the movie characters, energized by a creative initiative anyway), and sharing an experience with folks in a way that was not intrusive, speaking 'at' you, and simply entertaining.
20th Century Fox hired viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several double-takes over the New York City skyline.
Imagine walking in Central Park, or being in one of the hundreds of buildings in NYC and looking out the window to see this amazing site of the appearance of people flying - you ask what it is, why are they doing that, search for it, tell a friend, share a link, and "BAM!", success! Even if you didn't plan on seeing this movie, you're talking about it - and it is now interesting.
A great example of great marketing. No, better yet - a great example of human driven branding, entertaining, engaging viral marketing, and good ol' fun!
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