Coke Zero Commercial (Duh, duh, duh duh duh duh >> Huh, huh, huh, huh, huh huh?!)



Coca-Cola, your "Brand Manager" Commercials are not relational.

*posted via facebook (www.facebook.com/heartprints) here are the responses + conversation >>


Ghoncheh Globe likes this.
  • Crystal Judge but coke is so good, especially real sugar coke... mmm.
    15 hours ago ·
  • Brian Siegel I wasn't criticizing they're proven product/supply chain/Brand Awareness/taste, just they're "now" marketing of Coke Zero : )
    15 hours ago ·
  • Crystal Judge mmm... coke.
    15 hours ago ·
  • Jennifer Ryder Raabe Agree---every time we see the ads we go "huh?"
    7 hours ago ·
  • Elle Morris I don't find them humorous but clearly the "brand managers" who were in charge of getting the campaign made did. Do they really think that middle America knows or cares about the marketing infrastructure of Coke? Talk about being myopic...
    7 hours ago · · 1 personLoading...
  • Crystal Judge Now I want to see the commercial. Still glad I don't have a TV :)
    7 hours ago ·
  • Jennifer Ryder Raabe ‎@ Crystal: Here you go. They are stupid: http://www.youtube.com/watch?v=_UzU7sQFZKo&playnext=1&list=PL82A28C7A61C90ED7
    about an hour ago ·
  • Jennifer Ryder Raabe Now here's a GREAT ad: http://www.youtube.com/watch?v=NxVd_cA8Ick
    about an hour ago · · 1 personLoading...
  • Brian Siegel I love Branding, and know several funny Brand Managers, but for their commercials, I don't feel this 'brand strategy' resonates with those outside of the realm.
    about an hour ago ·
  • Brian Siegel I feel they got the slogan right (well, the tone, if you write it out, it looks baaaad, "Duh, duh, duh, duh, duh duh")

    Duh.
    about an hour ago ·
  • Brian Siegel ‎@Jen: What a cute lil guy, so nice, ha
    about an hour ago ·
  • Brian Siegel ‎"Huh, huh, huh, huh, huh, huh" ?!
    about an hour ago ·
  • Jennifer Ryder Raabe Nice ad and good connection between product and ad messaging. Vs. dumb coke ads that have you changing the channel.
    about an hour ago ·

Comments

Brian Siegel said…
Coke "Zero" vs. Not Being Relational 1

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