Brand Promise (Motorola)
BMA Event: Gyro:HSR, Eduardo Conrado, Motorola, CMO 3.29.11
Enjoyed hearing Eduardo Conrado speak around the power of Brand Purpose, and how Motorola has implemented game changing efforts that influence not only externally, but internally.
Appreciated the holistic alignment throughout the various elements of the organization, as all as with the (resonating) messaging to consumers.
It is important not only to have a mission, but a purpose that can simply, yet articulately educate others around the explanation of your brand.
Here's Motorola's refined Brand Promise >> "We innovate to mobilize and connect people in the moments that matter."
Interact with more of Motorola's rebranding efforts >> http://www.motorolasolutions.com/US-EN/Home?WT.tsrc=Georedirects
Learn more about Eduardo Conrado >> http://www.btobonline.com/apps/pbcs.dll/article?AID=/20101011/FREE/310119975