Price Diving

Interesting advertisement (I saw on facebook) to go Sky Diving. I have been Sky Diving, and the thought of something being 'half off', and is an 'all or nothing' risky venture, wouldn't appeal to me.

Sure, it's great to have a discounted price on anything, but paying bottom dollar, for something you want to land safely at the bottom for, doesn't insinuate confidence in safety. How would you re-tailor + balance this approach to inspire safety, yet with a great price?

Enjoy the perspective (here's the add content + picture). If anything, it goes to show people notice the ad on facebooks social platform >>

Half Off Sky Diving
groupon.com
$119 for a tandem skydive with Skydive Warren County in Lebanon ($239 value). Experienced instructors, exhilarating experience. Go now!