"Social Media Strategist"?!
What makes a "Social Media Strategist"?!
While companies focus heavily on the newest trends in marketing to sell more to consumers, as well as drive loyalty or 'love' of their brands, social media has allowed for quick paced campaigns, interactions, awareness, comments, and more through this, what seems to be, posh pattern to follow... Start a business, launch a product, or amplify marketing efforts = you must have a facebook fan page, twitter account, blog, and also drive conversations on linkedin to start.
Social Media allows for low cost, and if performed correctly, high return on investment. Many are self proclaimed 'social media experts', but to truly derive value from social business, online interaction, and related insights are key. All too often, companies realize the need for a social media manager of sorts, so they post a job opportunity for "Interactive Marketing Manager", "Social Media Manager", "Online Strategist", or some form of these, and struggle to define the work they will be leading, and describe it as "Leads communications online, assists with marketing initiatives, ..." and find it challenging to hone in on the focus of deliverables.
On one end of the spectrum companies know they need it, but can't fully explain why. On the other end, due to the rapid pace and trends of online anything, one must react so quickly to the web-o-sphere, that this does not allow for anything but a nebulous "post cool things online and interact with others to inspire revenue" descriptions.
What do you feel deems someone a 'social media strategist/expert', beyond educating others on how to set up an account, post comments, share pictures, and have lots of friends online? There is certainly a plan one needs, finesse at which to post items, strategy on what to post and where, as well as making your interactions relevant to your goals, aligning with your vision, be entertaining yet meaningful, as well as having 'social sense' with innovative strategies.
Here is a fun article on the subject as well >> http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm
Interact@siegelinnovations.com to learn how we can energize your marketing & branding efforts through digital/interactive, social media, campaigns, measures, creative services, and insights to drive genuine results.
With gratitude,
B
Give us a hello@siegelinnovations.com
www.siegelinnovations.com
While companies focus heavily on the newest trends in marketing to sell more to consumers, as well as drive loyalty or 'love' of their brands, social media has allowed for quick paced campaigns, interactions, awareness, comments, and more through this, what seems to be, posh pattern to follow... Start a business, launch a product, or amplify marketing efforts = you must have a facebook fan page, twitter account, blog, and also drive conversations on linkedin to start.
Social Media allows for low cost, and if performed correctly, high return on investment. Many are self proclaimed 'social media experts', but to truly derive value from social business, online interaction, and related insights are key. All too often, companies realize the need for a social media manager of sorts, so they post a job opportunity for "Interactive Marketing Manager", "Social Media Manager", "Online Strategist", or some form of these, and struggle to define the work they will be leading, and describe it as "Leads communications online, assists with marketing initiatives, ..." and find it challenging to hone in on the focus of deliverables.
On one end of the spectrum companies know they need it, but can't fully explain why. On the other end, due to the rapid pace and trends of online anything, one must react so quickly to the web-o-sphere, that this does not allow for anything but a nebulous "post cool things online and interact with others to inspire revenue" descriptions.
What do you feel deems someone a 'social media strategist/expert', beyond educating others on how to set up an account, post comments, share pictures, and have lots of friends online? There is certainly a plan one needs, finesse at which to post items, strategy on what to post and where, as well as making your interactions relevant to your goals, aligning with your vision, be entertaining yet meaningful, as well as having 'social sense' with innovative strategies.
Here is a fun article on the subject as well >> http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm
Interact@siegelinnovations.com to learn how we can energize your marketing & branding efforts through digital/interactive, social media, campaigns, measures, creative services, and insights to drive genuine results.
With gratitude,
B
Give us a hello@siegelinnovations.com
www.siegelinnovations.com
Comments
Social Media should not be a primary strategy, but an "adjunct professor" of sorts, acting as an amplifier and aggregated partner to the marketing plan.
interact@siegelinnovations.com